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Products & Ingredients

XRCEL Supports Athletic Performance and Recovery

By: Lisa Olivo

, Rodman Media

XRCEL is a new carbohydrate supplement from New World Consumer Products, LLC, Charleston, SC.  XRCEL’s temperature- and pH-responsive technology is designed to increase and sustain the oral bioavailability of carbohydrates. The company claims that this drives and sustains the performance of athletes during competition and helps their bodies recover more quickly after performing. The supplement is formulated using a patented micro-gel delivery system created by its partner company, New World Pharmaceuticals.

The specifically portioned bottle was designed to deliver the right amount of glucose to fuel performance without causing gastric upset or the bloated feeling one might experience with other higher volume products.

“The package is as important a part of the XRCELdelivery system as the chemistry of the product,” stated Fred Sexton, president and owner of both New World companies. “It had to be not simply a container, but a functional tool, like any other essential piece of equipment that the user would have in his or her sports kit or toolbox.”

The supplement contains a specially formulated glucose, a simple carbohydrate that provides the most immediate source of fuel for the body and the brain, combined with essential electrolytes and minerals. What makes XRCELunique is the temperature and pH responsive micro-gel delivery system that makes the fuel available as the body needs it.

“XRCEL was originally developed for use by high-performing amateur, college and professional athletes,” said Mr. Sexton, “but is equally effective in fueling the body and the brain of anyone engaged in extended physical exertion, both those who are exercising and those engaged in strenuous physical work, such as construction workers.”

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